Privacy Policy
This privacy policy describes how Adrenaline Entertainment Center ("we," "us," or "our") collects, uses, and discloses information about you when you access or use our website or mobile application, or when you visit us at one of our Adrenaline - branded parks (collectively, the "Services"). This privacy policy also describes the rights and choices you have with respect to your personal information.
Information We Collect Depending on how you interact with us, we may collect the following categories of personal information about you:
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Direct identifiers: This includes your name, postal address, phone number, email address, and chosen password.
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Transaction information: This includes your payment information, billing and shipping address, the products and services purchased, and your purchase and consuming history.
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Internet activity information: This includes your browsing history, search history, and information regarding your interaction with our websites and advertisements.
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Geolocation information: This may be derived from GPS or Bluetooth technologies.
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Video and audio information: This may be collected through our security cameras and CCTV systems.
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Other information: This includes information you may provide that we combine with your personal information, such as your birthdate and information about your friends and family.
We collect your personal information through our direct interactions with you, through the use of cookies and automated technologies on our Services, and through any security systems (such as closed circuit televisions) we have installed in our park. We may also collect personal information about you from third parties, such as if you interact with us using social media platforms or if your friends or family purchase passes on your behalf.
How We Use Your Personal Information
We use your information, including your personal information, for the following purposes:
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To create and manage your Adrenaline account.
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To operate and provide our Services.
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To complete your transactions, process your waivers, and fulfill other requests.
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To send you important administrative announcements about Adrenaline, your account, your transactions, and any updates to our Privacy Policy or other terms that apply to you.
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To share with you information that we think you may be interested in, such as promotions, savings, and other marketing communications.
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To enter you into sweepstakes, contests and promotions or contact you regarding surveys.
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To support our own internal business purposes, such as for data analysis, audits, security and fraud monitoring and prevention, developing new products and services, and improving your experience at our parks and on our website and mobile application.
How We Share Your Information
We may share information about you, including your personal information, with third parties in certain circumstances, including:
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With affiliated businesses: This includes other parks or companies within the Adrenaline family and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership to help maintain and improve our Services and other offerings.
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With business partners and other third parties: This includes promotional partners with whom we partner to offer contests or other joint-promotional activities.
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With the general public: If you choose to participate in our publicly available blogs, online forums, and testimonials. When you participate in one of our blogs or online forums, or submit a testimonial to us, the information you include in your content (including your personal information) may be available generally to the public. If you choose to share your activity information while enjoying our parks, your information may be shared on our leaderboards.
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With service providers: These are third-party companies that we use to provide certain services to you, such as processing payments, sending marketing emails, or hosting our website. These service providers may have access to or need to process your personal information in order to provide us with their services.
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When we believe we should, or need to, share your personal information with law enforcement: For example, we may provide information to law enforcement agencies if we believe that you have violated our policies, or the release of your information may protect the rights, property, or safety of us, of Adrenaline, or another person.
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When we believe we should, or need to, share your personal information pursuant to a legal process: This may include sharing your information with government entities, or third parties in response to subpoenas, court orders, or other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought